Supreme Announces Packaging Overhaul Amid Growing Concerns Over Youth Vaping
In response to mounting governmental pressures to deter the promotion of vaping products to minors, vape producer Supreme has proclaimed its intent to discontinue the use of vibrant colours in its merchandise. The company will adopt monochromatic packaging hues like black, white, and grey, and will also introduce more age-neutral names for its flavours.
This revamp follows Health Secretary Steve Barclay‘s critique that certain vaping products resemble confectioneries, even though their sale to those under 18 is prohibited.
Proposed Regulations and Figures Reflect Concern
A forthcoming eight-week consultation is exploring various possibilities, including a potential outright ban on disposable vapes, limiting sales, and abolishing flavours and shades that might allure the youth demographic. The proposal also contemplates instantaneous penalties for retail establishments that contravene the law by selling vapes to minors.
Recent data shared by the charitable organisation Action on Smoking and Health reveals a concerning trend: the percentage of children engaging in vaping has skyrocketed threefold in the last three years. In 2023 alone, approximately 20.5% of youths aged between 11 and 17 experimented with vaping.
Renaming Flavours to Diminish Attraction
In a bid to further tone down any potential lure for underage individuals, Supreme is set to rename its vape flavours. For instance, names such as “Peach Dream” will transition to the simpler “Peach”, and “Sweet Strawberry” will be abbreviated to “Strawberry”.
Distribution Channels and Brand Specificity
Products from Supreme are available across diverse retail outlets, spanning from discount chains like Home Bargains, B&M, and Poundland to mainstream supermarkets. However, the imminent changes will solely impact the company’s proprietary 88Vape label and will exclude imported brands like ElfBar and Liberty Flights.
Labour has intimated a stern approach, expressing its determination to enforce stringent measures on vaping firms should they attain governance.
Supreme’s Commitment to Responsible Vaping
Sandy Chadha, Supreme’s CEO, continues to advocate for the pivotal role vapes play in assisting smokers to renounce their habit. Yet, he emphasised the company’s resolve to ensure its products don’t entice the younger audience. He voiced his unwavering support for any new legislation and assured that any product perceived as problematic would be altered or withdrawn. Chadha hinted at potential reassessments in line with evolving governmental guidelines.
Leading the Charge: The Vape Shop’s Proactive Measures to Protect Our Youth
Eight months ago, The Vape Shop took a stand for public health and responsible marketing by banning all disposable vapes and vibrant-coloured e-liquids, underscoring our enduring commitment to protect the youth from potential harm.
